Biplee Marketing Services | Digital Marketing & AI Insights
How We Do Market Research for MSME Clients in 2026 — Using Just 2 AI Platforms
From the Founder's Desk
At Biplee Marketing Services™, every new client engagement — whether local, national, or international — begins the same way: with thorough market research. Before we run a single ad or write a single caption, we want to understand the market inside out.
Here are the two AI platforms we rely on for every client project.
1. Perplexity — for gathering the data
Perplexity is an AI answer engine that searches the live web and cites every source it pulls from. We use it to scan markets, study competitors, and surface industry trends in minutes rather than days.
Its Deep Research mode reads hundreds of sources in one pass and returns a structured brief — with citations. For an MSME client launching in a new suburb or category, this is the foundation layer of everything that follows.
What we use it for:
- Local market sizing and customer demographics
- Competitor positioning, pricing, and ad creative analysis
- Industry trend reports and emerging category signals
- Live SERP and review-site scanning across Google, Yelp, and social platforms
2. Claude — for making sense of what we found
Made by Anthropic, Claude is the analysis layer of our workflow. It handles large volumes of mixed information at once — research notes, customer reviews, transcripts, competitor copy, ad performance data — and turns the raw material into something we can actually act on.
We feed it our Perplexity findings, any client data we have access to, and customer feedback from across channels. Then we ask it to build customer personas, identify positioning gaps, and recommend specific angles for content and ads.
What we use it for:
- Building customer personas grounded in real data, not assumptions
- Spotting positioning gaps competitors have left open
- Drafting campaign hypotheses and creative angles
- Audience segmentation for Meta and Google ads
This is where raw research turns into real insight — and where the work starts paying for itself. The two together cover the entire research workflow — from gathering data to making sense of it.
For MSME owners reading this:
You can absolutely run this workflow yourself. The tools are accessible, and the learning curve is manageable. Or — if you'd rather focus on running your business while we handle the strategy, creative, and execution — that's exactly what we do at Biplee Marketing Services. In 2026, there is no good reason left to skip market research. The cost has collapsed; only the discipline of doing it still matters.
Ready to get started? Contact our team at info@bipleemarketingservices.com
Ayush Rai
Founder | Biplee Marketing Services
📞 +91 8766352533 ✉ ayushrai@bipleemarketingservices.com
🌐 www.bipleemarketingservices.com
🔗 linktr.ee/bipleemarketingservices
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