Biplee Marketing Services™ Blogs

 How We Do Market Research for MSME Clients in 2026 — Using Just 2 AI Platforms  From the Founder's Desk     At Biplee Marketing Services™ , every new client engagement — whether local, national, or international — begins the same way: with thorough market research. Before we run a single ad or write a single caption, we want to understand the market inside out. Here are the two AI platforms we rely on for every client project. 1. Perplexity — for gathering the data Perplexity is an AI answer engine that searches the live web and cites every source it pulls from. We use it to scan markets, study competitors, and surface industry trends in minutes rather than days. Its Deep Research mode reads hundreds of sources in one pass and returns a structured brief — with citations. For an MSME client launching in a new suburb or category, this is the foundation layer of everything that follows. What we use it for: Local market sizing and customer demographics C...